Bob's Red Mill gluten Free Organic Quinoa Flour is used in baking. you can substitute this flour for half of the all-purpose flour in many recipes or completely replace wheat flour in cakes and cookie recipes. Organic Quinoa Flour (pronoz.d keen-wa) is the most nutritious grain available. It is also one of the oldest cultivated grains in the world. Quinoa is high in protein, calcium and iron.